I think I would cope like anyone copes with any tragedy. I'm sure I would be very upset for a while and then there would come a point where I would either have to stay in this place of darkness and anger or I'd have to accept that it happened.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.
