I thought Daredevil was kind of cool because he couldn't do anything. I mean he's blind. It wasn't that he could fly. His major power was an impediment. So I was intrigued. When I took over he was kind of like Spider-Man-lite but I was able to project a lot of my Catholic imagery onto it. And I'd always wanted to do a crime comic.
McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.