The people who are competing business-wise out there want what other successful labels and artists have. I don't want what they have I want my own path my own sound my own identity. Record labels care nothing about identity or artistic freedom they want good business.
McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.