The human body experiences a powerful gravitational pull in the direction of hope. That is why the patient's hopes are the physician's secret weapon. They are the hidden ingredients in any prescription.
Okay let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage which is not true. Look at Big Moose Red. It's like a $6 wine with a cheesy label and it's actually a solid wine.
