That's the new way - with computers computers computers. That's the way we can have the cell survive and get some new information in high resolution. We started about five years ago and today I think we have reached the target.
Growing up in the Midwest people don't drive Porsches and Ferraris. They drive Fords and Chevys. And so even if you have the opportunity to buy a more expensive car it doesn't occur to you because it's not what you relate to.