While also importantly not wanting to dumb it down or pretend the days of 'difficult' poetry are over because we live in a pluralist culture and there's room for 'difficult' poetry alongside rap and everything else. And poetry won't be for everyone but everyone should have the choice.
My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.