For a culture that has such a problem with death we seem to deal with it in a quite bizarre way. We see people shot killed and blown up and we find it funny and sexy and all those things. But the reality of it is that every day people die and people are really sad and they grieve and they go through a really difficult process with it.
My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.