Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.
When I look at my daughter who's 24 she is much more confident than I ever was and her expectations are higher. But I worry that there is a backlash brewing against progress on equality.
