And you have a record company behind it this is a key too you need people to fight for your records at least a little bit. So if you have a great song it's catchy and you've got a little bit of help I think that's all you need. But there hasn't been that in music.

Our work on light bulbs wasn't an arbitrary mandate. We didn't just pick a standard out of the air or look for a catchy sounding standard like 25 by 2025 not based in science or feasibility. Instead we worked with both industry and environmental groups to come up with a standard that made sense and was doable.