Brands must have a point of view on that purposeful engagement whether it's directed towards the environment poverty water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
As a politician who cherishes religious conviction in his personal sphere but regards politics as a domain belonging outside religion I believe that this view is seriously flawed.
A system of capitalism presumes sound money not fiat money manipulated by a central bank. Capitalism cherishes voluntary contracts and interest rates that are determined by savings not credit creation by a central bank.
A scholar who cherishes the love of comfort is not fit to be deemed a scholar.