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People are naming it the Third Wave the Information Age etc. but I would say those are basically technological descriptions and this next shift is not about technology - although obviously it will be influenced and in some cases expressed by technologies.

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More generally I made an effort to leave out things that weren't relevant to the main narrative themes of the book namely that there were two sides to Steve Jobs: the romantic poetic countercultural rebel on one side and the serious businessperson on the other.

I think being a wealthy member of the establishment is the antithesis of cool. Being a countercultural revolutionary is cool. So to the extent that you've made a billion dollars you've probably become uncool.