Sometimes you start with the drawing and then the gag comes to you in the middle of it. That is when you start working on the solution of the gag which is composition placing equilibrium and character design.
The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims one turns as it were instinctively to long words and exhausted idioms like a cuttlefish squirting out ink.
