Some people want fame popularity and huge sales. I've always hoped to have a really long career. So I've tried to make each of my creative decisions and business decisions to allow for longevity. As a side effect I got really famous and really big. I didn't realize the two could go together.
As we divest ourselves of once familiar physical objects - digitize and dematerialize - we approach a 'Star Trek' future in which everything can be accessed from the fourth dimension with a few clicks or terse audibles.