It is great to add some glamour to the food industry like television shows have done for the food world and inspiring people to work in the industry. The flip side of that is unfortunately people think that after they get their qualifications they get their invitation to compete on 'Top Chef.'
Since those who believe they need a hero/celebrity outnumber the actual heroes/celebrities people feel safe and comfortably justified in numbers committing egregious crimes in the name of the greater social ego. Ironically diminishing their own true hero-celebrity nature in the process.
There is no gardening without humility. Nature is constantly sending even its oldest scholars to the bottom of the class for some egregious blunder.