'Dallas' hit a chord back in the late Seventies and Eighties because it was the age of greed: here you have this unapologetic character who is mean and nasty and ruthless and does it all with an evil grin. I think people related to JR back then because we all have someone we know exactly like him. Everyone in the world knows a JR.
While the Environmental Genome Project does not seek to assign allele frequencies we are aware of the importance of accurate allele frequency estimates for future epidemiologic studies and the large sample sizes such estimates will require.