I find interesting characters or lessons that resonate with people and sometimes I write about them in the sports pages sometimes I write them in a column sometimes in a novel sometimes a play or sometimes in nonfiction. But at the core I always say to myself 'Is there a story here? Is this something people want to read?'
Fudging the data in any way whatsoever is quite literally a sin against the holy ghost of science. I'm not religious but I put it that way because I feel so strongly. It's the one thing you do not ever do. You've got to have standards.