You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.
I understand why society especially American society is gravitating toward fairy tales given our economy. We've been exploring the world of witches and wizards for years. We've been exploring the world of vampires for years. Clearly the public - I mean I feel like all of this was ushered in by 'Harry Potter' - in my own fannish beliefs.