I suppose I look for humor in most situations because it humanizes things it makes a character much more three-dimensional if there's some kind of humor. Not necessarily laugh-out-loud type of stuff just a sense that there is a humorous edge to things. I do like that.

I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs are just giving more insight into what's going on with them.

Being funny with a funny voice is more my comfort zone a broader character that I try to humanize a kind of silly or wacky persona that I try to fill in.