When I was at college I worked in a department store called Brit Home Stores which is a pretty lackluster department store selling clothes for middle-aged women. My job was to walk the floor and find anything that was damaged take it to the store room and log it.

Some of the reasons John McCain lost in 2008 were his lackluster campaign his refusal to showcase Obama's extreme liberalism and thus his failure to demonstrate why he would make a better president than Obama.