I think women should start to embrace their age. What's the alternative to getting older? You die. I can't change the day I was born. But I can take care of my skin my body my mind and try to live my life and be happy.
McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.