What people fear most about tragedy is its randomness - a taxi cab jumps the curb and hits a pedestrian a gun misfires and kills a bystander. Better to have some rational cause and effect between incident and injury. And if cause and effect aren't possible better that there at least be some reward for all the suffering.
Technology has changed and we need to figure out how to improve the archaic way of what makes a hit or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.