Traditional horizontal search engines cannot always identify the target audience niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
I was getting a lot of editorial as in lots of pages in 'Vogue ' but it's far more important to get your dresses on the back of a famous person. Charlotte Rampling in Bruce Oldfield. That sells.