One of the things I like best about 'Biggest Loser' is being around people who are trying to make the right choices. When you feel defeated about your weight and your health like there's no hope and you still make the choice to fight for it to make the change happen no matter what people say or think that's inspiring to me.
If I pick up a book with spaceships on the cover I want spaceships. If I see one with dragons I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.