Obviously the easiest recipes are the most successful when it comes to the home cook because they're not intimidated by them. If I'm doing 'Boy Meets Grill ' and I do something very simple like grilled hamburgers or steaks or chicken those are the most sought-after recipes.
'Stress' was the catch-all every pamper-pedlar I spoke to used to explain why healthy women feel the need to be regularly patted petted and preened into a state of babyish beatification.