I could be on 52nd and Third in Manhattan up and ask a strange for directions and they will help you that's a rural heart. Your car breaks down in the middle of Iowa or somewhere or Tennessee where I'm from people want to help each other. Given each opportunity you see how people come together.
When my opera Plump Jack was performed in 1989 my first piano teacher sent me something that I'd composed when I was four. I remember I played it and it still sounded like me. I'm the same composer I was then.
The game in beauty is changing so much if your product isn't high tech or can't make a unique performance claim - plump your lips reduce your lines look glossy and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick but a $5 lipstick!