I wasn't aware of my dad being an actor when I was young. I remember there was an Australian children's entertainer on television called Ralph Harris and when I'd say my father was an actor kids would say you know 'oh is he Ralph Harris?' And I had to say no and then they would lose interest.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
Most of the media... is positioning the merger with Compaq and the recent actions by Walter Hewlett and David Packard as a fight between the past and the future.