Our work on light bulbs wasn't an arbitrary mandate. We didn't just pick a standard out of the air or look for a catchy sounding standard like 25 by 2025 not based in science or feasibility. Instead we worked with both industry and environmental groups to come up with a standard that made sense and was doable.
I hate the actor and audience business. An author should be in among the crowd kicking their shins or cheering them on to some mischief or merriment.