I know there are people if I go into a market or a city for the first time there are people that are there that just want to see the famous person or the guy from 'Dumb and Dumber' or whatever movie they liked. And that's fine it gets them in the door but then it's my job to give them something different.
God and the Devil are an effort after specialization and the division of labor.
Much literary criticism comes from people for whom extreme specialization is a cover for either grave cerebral inadequacy or terminal laziness the latter being a much cherished aspect of academic freedom.