I travel around and hear from so many kids. Their parents say they were always very picky but they watch the show and they want to try stuff. The show is entertainment but I think it has done so much for the public perception of what food can be.
If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
If people are taking pictures of me at Starbucks it's not the end of the world. It's cool it's fun it's exciting.