I don't know why my smile has become a signature pose. I think it's a nice change. I think people want to see happiness so a smile is what can bring that. I didn't make it my trademark on purpose.

An image is not simply a trademark a design a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual institution corporation product or service.

With his trademark courage and conviction President Reagan led us out of the Cold War spreading his vision of freedom resulting in the release of millions of people from the yoke of communism.