Ten percent of the big fish still remain. There are still some blue whales. There are still some krill in Antarctica. There are a few oysters in Chesapeake Bay. Half the coral reefs are still in pretty good shape a jeweled belt around the middle of the planet. There's still time but not a lot to turn things around.
If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio I don't think the second option is some big sellout.