Here's the thing about movies all movies end up on television. That's their life. Whether you like it or not I don't care how much money you spend on it or how big or broad the film is or who the actors are in it eventually it's all coming out of the box.
Men can have a huge turnover of sponsorship and still survive a lot better than the women. But the women's ratings are better at least at home in the United States than in the men's tennis.