I think 'Saturday Night Live' starting in the 1970s really gave women an outlet to be funny. A lot of those women went on to have film careers from Kristen Wiig now to Tina Fey and Gilda Radner.
Rumors sound of galleries asking artists for upsized art and more of it. I've heard of photographers asked to print larger to increase the wall power and salability of their work. Everything winds up set to maximum in order to feed the beast.