It is the work of fancy to enlarge but of judgment to shorten and contract and therefore this must be as far above the other as judgment is a greater and nobler faculty than fancy or imagination.
Great things in business are never done by one person. They're done by a...
The people who are doing the work are the moving force behind the Macintosh....
That's been one of my mantras - focus and simplicity. Simple can be harder...
You can't just ask customers what they want and then try to give that to...
The over-all point is that new technology will not necessarily replace old...
I've always wanted to own and control the primary technology in everything we...
I'm sorry it's true. Having children really changes your view on these...
This revolution the information revoultion is a revolution of free energy...
It is piracy not overt online music stores which is our main competitor.
With our technology with objects literally three people in a garage can...
You know my main reaction to this money thing is that it's humorous all the...
Pretty much Apple and Dell are the only ones in this industry making money....
Innovation has nothing to do with how many R amp& D dollars you have. When...
It's hard to tell with these Internet startups if they're really interested...
We don't get a chance to do that many things and every one should be really...
These technologies can make life easier can let us touch people we might not...
My favorite things in life don't cost any money. It's really clear that the...
Each year has been so robust with problems and successes and learning...
Innovation distinguishes between a leader and a follower.
Be a yardstick of quality. Some people aren't used to an environment where...
Bottom line is I didn't return to Apple to make a fortune. I've been very...
I'm an optimist in the sense that I believe humans are noble and honorable...
I'll always stay connected with Apple. I hope that throughout my life I'll...
The most compelling reason for most people to buy a computer for the home...
Woz is living his own life now. He hasn't been around Apple for about five...
The reason we wouldn't make a seven-inch tablet isn't because we don't want...
The system is that there is no system. That doesn't mean we don't have...
I have a great respect for incremental improvement and I've done that sort...
A lot of companies have chosen to downsize and maybe that was the right...
Your work is going to fill a large part of your life and the only way to be...
If you haven't found it yet keep looking. Don't settle. As with all matters...
We made the buttons on the screen look so good you'll want to lick them.
I met Woz when I was 13 at a friend's garage. He was about 18. He was like...
As individuals people are inherently good. I have a somewhat more...
We've demonstrated a strong track record of being very disciplined with the...
Everyone here has the sense that right now is one of those moments when we...
