I'm an angry person angrier than most people would imagine I get flashes of anger. What works for me is working out when it's useful to use that anger.
You can't connect the dots looking forward you can only connect them looking...
Again you can't connect the dots looking forward you can only connect them...
It's not a faith in technology. It's faith in people.
It's not the tools that you have faith in - tools are just tools. They work...
Technology is nothing. What's important is that you have a faith in people...
Sometimes life hits you in the head with a brick. Don't lose faith.
I don't think I've ever worked so hard on something but working on Macintosh...
Our DNA is as a consumer company - for that individual customer who's voting...
The design of the Mac wasn't what it looked like although that was part of...
In most people's vocabularies design means veneer. It's interior decorating....
Design is the fundamental soul of a man-made creation that ends up expressing...
Design is a funny word. Some people think design means how it looks. But of...
A lot of people in our industry haven't had very diverse experiences. So they...
Design is not just what it looks like and feels like. Design is how it works.
Remembering that I'll be dead soon is the most important tool I've ever...
Your time is limited so don't waste it living someone else's life. Don't be...
This is what customers pay us for - to sweat all these details so it's easy...
We're going to be able to ask our computers to monitor things for us and...
Computers themselves and software yet to be developed will revolutionize...
Things don't have to change the world to be important.
For the past 33 years I have looked in the mirror every morning and asked...
Most people have no concept of how an automatic transmission works yet they...
But Apple really beats to a different drummer. I used to say that Apple...
Microsoft has had two goals in the last 10 years. One was to copy the Mac...
When you're young you look at television and think there's a conspiracy....
I want to put a ding in the universe.
We hire people who want to make the best things in the world.
So let's not use a stylus. We're going to use the best pointing device in the...
We think the Mac will sell zillions but we didn't build the Mac for anybody...
Our goal is to make the best devices in the world not to be the biggest.
I think it's brought the world a lot closer together and will continue to do...
I didn't see it then but it turned out that getting fired from Apple was the...
Remembering that you are going to die is the best way I know to avoid the...
No one wants to die. Even people who want to go to heaven don't want to die...
Sometimes when you innovate you make mistakes. It is best to admit them...
We want to reinvent the phone. What's the killer app? The killer app is...
