Interest in business ethics courses has surged and student activities at leading business schools are more focused than ever before on making business serve long-term social values.

In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

In the coming years if not sooner social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and I suggest move us towards a more sustainable practice of capitalism.

As a speaker business leader or marketer of any type the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically socially ethically and morally.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.

If you like a person you say 'let's go into business together.' Man is a social animal after all but such partnerships are fraught with danger.

What men have called friendship is only a social arrangement a mutual adjustment of interests an interchange of services given and received it is in sum simply a business from which those involved propose to derive a steady profit for their own self-love.

Since graduation I have measured time in 4-by-5-inch pieces of paper four days on the left and three on the right. Every social engagement interview reading flight doctor's appointment birthday and dry-cleaning reminder has been handwritten between metal loops.

We all have a social mask right? We put it on we go out put our best foot forward our best image. But behind that social mask is a personal truth what we really really believe about who we are and what we're capable of.

It's impossible I think however much I'd become disillusioned politically or evolve into a post-political person I don't think I'd ever change my view that socialism is the best political moment humans have ever come up with.

When a place gets crowded enough to require ID's social collapse is not far away. It is time to go elsewhere. The best thing about space travel is that it made it possible to go elsewhere.

I am still a victim of chess. It has all the beauty of art - and much more. It cannot be commercialized. Chess is much purer than art in its social position.

Wisdom I know is social. She seeks her fellows. But Beauty is jealous and illy bears the presence of a rival.

The artist is not responsible to any one. His social role is asocial... his only responsibility consists in an attitude to the work he does.

The traditional Christian attitude toward human personality was that human nature was essentially good and that it was formed and modified by social pressures and training.

Even if people do wrong we're social animals so what can we do about stopping them doing the same things in future? Saying people are 'bad' or 'evil' is just an unwillingness to engage an unwillingness to try to empathise. That sanctimonious attitude doesn't help anyone.

It's a fundamental social attitude that the 1% supports symphonies and operas and doesn't support Johnny learning to program hip-hop beats. When I put it like that it sounds like 'Well yeah ' but you start to think 'Why not though?' What makes one more valuable than another?

The greater the decrease in the social significance of an art form the sharper the distinction between criticism and enjoyment by the public. The conventional is uncritically enjoyed and the truly new is criticized with aversion.

But theater because of its nature both text images multimedia effects has a wider base of communication with an audience. That's why I call it the most social of the various art forms.