Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Effectively change is almost impossible without industry-wide collaboration cooperation and consensus.

It's not just the kid who's spent every penny from his job to upgrade his car to tell the world he cares about sports cars it's also the person driving around in a fuel-conscious hybrid electric car because it's more a message to the world than an effective means of saving fuel to be quite honest.

It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope that means 86% is dependent on raw talent fickle business cycles the quality of the product you're selling and often pure dumb luck.

A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.

In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

The business schools reward difficult complex behavior more than simple behavior but simple behavior is more effective.

Start with good people lay out the rules communicate with your employees motivate them and reward them. If you do all those things effectively you can't miss.

The Left Elite only pretend to be concerned about what's best for everyone else because it is the most effective way to manipulate you and your children into their abyss.

I think that the U.S. does have this very much more open attitude and I admire it very much and I think it's very important to the world. But the information and the discussion sometimes come too late after the effective decision has been made.

Only in men's imagination does every truth find an effective and undeniable existence. Imagination not invention is the supreme master of art as of life.

The art of using deceit and cunning grow continually weaker and less effective to the user.

Art is the beautiful way of doing things. Science is the effective way of doing things. Business is the economic way of doing things.

I have for some time urged that a nuclear abolition summit to mark the effective end of the nuclear era be convened in Hiroshima and Nagasaki on the 70th anniversary of the bombings of those cities with the participation of national leaders and representatives of global civil society.

As an American you have a right to good health care that is effective accessible and affordable that serves you from infancy through old age that allows you to go to practitioners and facilities of your choosing and that offers a broad range of therapeutic options.